Tips for Building and Managing Your Direct Mail ListsIn order to decide what kind of direct mail lists you want you need to look at what are you offering through direct mail marketing then target your audience. For example, if you are selling a book on coin collecting you need to focus on people who collect coins. Do you want collectors who are hobbyist or those who do it for investment? Do you want children or adults to purchase your book? You can find a list for any possible customer list you need! This is where a direct mail list broker comes in. You can put together a horrible looking direct marketing promotion with poorly printed information, but if it goes to the right direct marketing mailing list it will get your some sales!
I cannot stress enough that your mailing list is GOLD for any direct mail marketing campaign! Getting the right mailing list with a good targeted offer, you will laughing all the way to the bank! Finding Mail List BrokersThere are hundreds of mail list brokers you can find online or telephone directory. You can specify the age group, sex, martial status, location, income, hobbies, profession, etc. You an make it a broad list or narrow it down to a very special group of people. Believe me, there is a list for any and every possible group you can imagine! How do you find a good direct mail list broker? You can go online or use your phone books’ business section. Better yet, if you have been in business for awhile you may have your own customer base or "in house" direct marketing mailing list already! It is easier to sell to people you have already sold to than to sell to someone who has never done business with you. When you contact a mailing list broker, let them know how many names you need, what you are mailing and any special requirements you have like age, states, income. Once they know your requirements, they will let you know the cost and form that the list come in (diskette, CD, email attachment, labels, etc.) First orders usually payment is required in form of money order or cashier’s check. Many companies will not allow you to order less than 5,000 names. Creating and Managing Your Direct Mail ListsOne thing to remember is that you are renting the list from the mailing list broker for one time, unless you pay the price to use the list multiple times. These list can come attached to an e-mail so you can download into your mailing program like MS Word. Or they can come on a CD which you will then upload to your computer or you can receive them on peel and stick labels. The advantage to getting a direct marketing mailing list onto your computer, you can print directly on your mailing piece like a postcard or envelope which looks more attractive to open than a basic peel and stick label. Another advantage to using the computer is you could mail merge so you can personalize each letter as well as the envelope. Finally, by having the list on your computer you can sort in zip code order and often get a special postage rate. (Check at www.USPS.com for details.) Keeping Tracking of ReturnsAdditionally, you want to do is keep track of mailing pieces that come back as a "nix" or bad address. Some mailing list brokers will give you credit or extra names while others will not. Most require you mail within 45 days of renting the list, but check with your mailing list broker for their policy. Also stay away from cheap mailing lists, as they are not worth the label they are printed on!
How to Build Your Own ListHow can you build your own direct mail lists if you cannot afford to rent a list? You can advertise and collect names from those who respond or get several people who are in your network marketing to rent a list and then split the list up so it is cheaper for each person in downline. When people begin to respond, to your direct mail marketing promotion it is absolutely necessary you keep their name and address on file! These people are now YOUR customers. Evaluating Mailing List CompaniesWhich mailing list company is the best? The ones I mention below are well known and been in the business for years. My advice is to rent a list and keep track of "nixes" (bad addresses) and sales. When you find one you’re happy with then you’ve hit the jackpot! DAJDirect.com ListData.com Compudata Phone#: 201-386-8877 MacroMark.com MegaMediaAssociates.com MoreNamesNow.com AdsandLists.com/cha/
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