Direct Mail Postcards... Your Mini BillboardOne of the cheapest ways to do direct mail marketing is to use direct mail postcards. Direct mail postcards are like mini billboards! You want to get receiver’s attention right away so they will act on the postcard. Be sure you always include as much contact information as you can, remembering that not everyone is online. Some do not have long distance phone service and others want to contact you through postal mail. Designing the PostcardsAdd graphics or photos that are related to your promotion and use the same rules as you use for writing basic display ads. Direct mail postcards are one of the best bargains today in direct mail marketing and should never be overlooked!
If you plan to design your post card for a MLM program you belong to, be sure to get approval before you have them printed as some companies have rules regarding such creations. When you design direct mail postcards yourself, be certain you use a size that fits into the guidelines of the postal service at www.usps.com. You don't want to have them too large unless you are willing to pay the higher postal rate. You can design post cards with such programs as Ms Publisher, MyMailList, Print Shop and others. You can purchase post card stock to print them on from Staples or Office Depot or through a desktop publishing store online. If you like, you can simply design a master copy and take it to your local print shop and have them print them up for you. If you buy your own post cards stock you will have quite a variety of colors to choose from. Many people swear by yellow as it is easy for anyone to read. Others like bright colors that stand out in the mail box. If you use an online company like www.VistaPrint.com you will find a lot of nice glossy cardstock to choose from. Printing Your Post CardsPrint shops will print your post cards for you and you find the more you order the cheaper per card they will be. Some of the best prices you’ll find are from Ace Information Print and Copy (www.ace-information-print-and-copy.com). They also offer typesetting and design services!If you want just basic cardstock and have your master, you can find good prices by emailing LibertyPrintingCo AT msn.com. They offer free one colored ink and free shipping to 48 states. Of course, your mailing list for your post cards is vital, and you can find out more about that by going to
our mailing list website page.
Recommended ResourcesIf you cannot mail out post cards yourself, due to limited income or the lack of a mailing list, you will find companies that will mail at your preprinted post cards in their outgoing opportunity offers for a small fee. High Impact Marketing at 560A NE F St #421, Grants Pass, OR 97526 charges $15 to mail out 200 postcards! You simply send them your post cards along with payment and they’ll get them mailed for you. You can email them at HighImpact500 AT yahoo.com if you have questions. Also Liberty Printing which I mentioned earlier offers the same service for the same price. Be Patient...Be sure to have some patience, as often people do not respond immediately to direct mail marketing, no matter what is being offered, or how. Also it may take the MLM you belong time to give your credit for your referrals. This gives you time to keep mailing and try different postcard designs to see which one works best for you!
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